Food Waste Reduction by Innovative Startups

Discover how innovative startups are tackling food waste reduction to achieve SDG 2: Zero Hunger. Explore the powerful impact of entrepreneurship in solving this global challenge and promoting a sustainable future through cutting-edge solutions for Food Waste Reduction.
Food Waste Reduction by Innovative Startups
February 19, 2024
authored by team build3

1. Tackling Food Waste

Food waste is a pressing global issue that not only contributes to environmental degradation but also hampers efforts to achieve Sustainable Development Goal 2: Zero Hunger. According to the Food and Agriculture Organization (FAO) of the United Nations, approximately one-third of all food produced for human consumption is wasted every year.

1.1 The Impact of Food Waste on Zero Hunger

The connection between food waste reduction and SDG 2: Zero Hunger is clear - by reducing food waste, we can ensure that more food reaches those who need it most. When edible food ends up in landfills instead of being consumed, it represents a missed opportunity to alleviate hunger and malnutrition around the world.

In addition, reducing food waste can contribute towards achieving other related goals such as SDG 12: Responsible Consumption and Production, which calls for sustainable management and efficient use of resources.

1.2 Innovative Startups Addressing Food Waste Reduction

A growing number of startups are tackling the issue of food waste through innovative solutions that address various stages of the supply chain. These startups leverage technology, data analytics, and creative business models to minimize wastage and maximize the utilization of available resources.

Example 1: Too Good To Go

Too Good To Go is a mobile app startup based in Europe that connects consumers with restaurants, cafes, bakeries, and grocery stores offering surplus or unsold meals at discounted prices near closing time. By purchasing these "magic bags," users can enjoy quality meals while simultaneously preventing perfectly good food from going to waste.

This model not only helps reduce individual household's carbon footprint but also supports local businesses in optimizing their production processes while generating additional revenue streams from otherwise wasted products.

Example 2: Winnow

Winnow is a technology company that assists commercial kitchens, such as those in hotels and restaurants, in tracking and reducing food waste. Their smart scales and software enable kitchen staff to monitor the types and quantities of food being discarded, identify patterns of wastage, and make data-driven decisions to optimize their operations.

By providing insights into areas where wastage occurs most frequently, Winnow helps businesses save money while also contributing to SDG 2 by redirecting surplus food towards those in need.

1.3 The Role of Impact Entrepreneurship

The success of these startups highlights the importance of impact entrepreneurship in addressing social challenges like food waste reduction. Impact entrepreneurs are individuals who start businesses with a primary focus on creating positive social or environmental impact alongside financial returns.

In the context of tackling food waste, impact entrepreneurs bring fresh perspectives to traditional supply chains, introducing innovative business models that prioritize sustainability and resource efficiency. They leverage technologies like artificial intelligence (AI), machine learning (ML), blockchain solutions, and IoT devices to track and manage inventory better, reduce spoilage rates, streamline logistics processes, and connect surplus with demand more efficiently.

This approach not only improves the overall efficiency of the system but also ensures that edible food reaches vulnerable populations facing hunger or limited access to nutritious meals.


2. Food Recycling Technologies

Food recycling technologies play a crucial role in reducing food waste and contributing to SDG 2: Zero Hunger. These innovative solutions offer efficient ways to repurpose surplus food, preventing it from ending up in landfills and instead redirecting it towards feeding those in need. In this section, we will explore three key subsections that highlight the impact of food recycling technologies on achieving zero hunger while fostering entrepreneurship.

Innovative Startups Tackling Food Waste

A growing number of startups are leveraging technology and innovation to tackle the global issue of food waste. Their efforts align with SDG 2 by addressing the root causes of hunger through sustainable solutions. One such example is Food Cowboy, an American startup that developed a mobile application connecting food donors (such as restaurants or grocery stores) with charities who can collect excess edible items before they become wasted.

Their platform enables real-time communication between donors and charities, allowing for immediate pickups, thus minimizing spoilage risk. By utilizing this technology, Food Cowboy has facilitated the donation of over 5 million pounds of fresh produce to feed people in need across the United States.

The Role of Technology in Food Waste Reduction

Technology plays a pivotal role in driving efficiency and scalability when it comes to reducing food waste. Startups like Karma, based in Sweden, have harnessed smartphone apps to connect consumers with unsold surplus meals from local restaurants at discounted prices near closing time.

This approach not only reduces restaurant waste but also provides affordable meals for individuals who may otherwise struggle with access to nutritious options. Karma has already saved over 1 million meals from being discarded, combating both hunger and environmental degradation simultaneously.

Sustainable Packaging Solutions for Food Waste Reduction

Reducing food waste goes beyond repurposing surplus meals; it also involves addressing packaging waste. Startups like Evoware, based in Indonesia, have developed sustainable packaging solutions using seaweed as a biodegradable alternative to single-use plastic.

This innovative approach not only helps reduce the environmental impact of conventional packaging but also opens up opportunities for local seaweed farmers, contributing to economic growth and entrepreneurship. By tackling the issue of packaging waste, Evoware supports SDG 2 by ensuring that resources are utilized efficiently while reducing hunger through enhanced sustainability practices.

Fostering Entrepreneurship and Sustainable Development Goals

The emergence of these innovative startups demonstrates how entrepreneurship can be a powerful driver in achieving the Sustainable Development Goals (SDGs). By leveraging technology, developing sustainable products or services, and adopting circular economy principles, these startups create tangible impacts on zero hunger initiatives.

Through their work in food recycling technologies and sustainable packaging solutions for food waste reduction, these startups contribute to SDG 2 by promoting efficient resource utilization while simultaneously addressing hunger-related issues at both local and global levels. Their entrepreneurial spirit showcases the potential for businesses to align profit-making activities with social responsibility.


3. Food Waste and Sustainability

Food waste is a major global issue that not only contributes to environmental degradation but also hinders efforts to achieve SDG 2: Zero Hunger. According to the Food and Agriculture Organization (FAO), about one-third of all food produced for human consumption is lost or wasted each year, amounting to approximately 1.3 billion tonnes.

Innovative Startups Tackling Food Waste

A new wave of innovative startups has emerged, leveraging technology and creative solutions to address the problem of food waste. These startups are at the forefront of reducing food waste by employing various strategies such as surplus redistribution, improved supply chain management, and consumer education.

Surplus Redistribution:

One effective approach employed by innovative startups is surplus redistribution. These companies collaborate with grocery stores, restaurants, and other food establishments to rescue excess or unsold food before it goes to waste. By connecting these surplus foods with charities or individuals in need, they not only reduce food waste but also contribute towards achieving SDG 2. One such example is Too Good To Go – an app-based platform that allows users to purchase leftover meals from restaurants at discounted prices.

Improved Supply Chain Management:

Inefficient supply chain management often leads to substantial amounts of fresh produce being discarded due to spoilage or expiration dates. Innovative startups have developed technologies that optimize inventory management systems using data analytics and AI algorithms. These systems enable farmers, distributors, retailers, and consumers alike to predict demand accurately and manage inventory accordingly – minimizing wastage throughout the supply chain process.

The Role of Impact Entrepreneurship in Food Waste Reduction

The rise of impact entrepreneurship has played a significant role in tackling societal challenges while pursuing profit-driven business models. Entrepreneurs who prioritize sustainable practices and social impact are driving the innovations needed to combat food waste and achieve SDG 2.

Impact entrepreneurs in the food waste sector are not only reducing food loss but also creating economic opportunities, promoting social equity, and fostering environmental sustainability. They often operate within circular economy models that aim to minimize waste throughout the entire value chain by repurposing surplus products or utilizing by-products for other purposes.

The Impact of Food Waste Reduction

Efforts made by innovative startups focused on food waste reduction have shown promising results in terms of achieving SDG 2: Zero Hunger. By diverting surplus food from landfills to those in need, these startups contribute towards alleviating hunger and malnutrition.

Beyond addressing hunger issues, reducing food waste also has significant environmental benefits. The FAO estimates that if global food wastage were a country, it would be the third-largest emitter of greenhouse gases after China and the United States. By preventing unnecessary production and disposal of wasted food, startups tackling this issue play a crucial role in mitigating climate change impacts associated with agriculture.


4. Entrepreneurial Case Studies

In this section, we will explore three inspiring case studies of innovative startups that have made significant contributions to food waste reduction, aligning with SDG 2: Zero Hunger and embodying the principles of impact entrepreneurship.

The surplus food redistribution revolution

One major contributor to food waste is the surplus food generated by restaurants, cafes, and grocery stores. Fortunately, several startups are capitalizing on this issue by creating platforms that connect businesses with excess food to charities or individuals in need.

An exemplary case is Too Good To Go, a Danish startup founded in 2015. Their app allows consumers to purchase unsold meals from local restaurants at discounted prices near closing time. By leveraging technology and consumer behavior change, Too Good To Go has prevented millions of meals from going to waste while simultaneously reducing hunger in communities across Europe.

Data reveals the scale of their impact - as of 2021, Too Good To Go has saved over 100 million meals globally and expanded its operations to more than 15 countries. This remarkable achievement demonstrates how entrepreneurial solutions can address both environmental concerns and social challenges like hunger.

Tackling farm-level losses through precision agriculture

Agricultural production accounts for a significant portion of global food waste due to inefficiencies in farming practices. Startups focusing on precision agriculture technologies aim to reduce these losses by optimizing crop management techniques.

Farmers Business Network (FBN) is an American startup addressing this issue head-on. Through their digital platform and data-driven insights, FBN helps farmers make informed decisions about planting schedules, fertilizer use, pest control measures, and other crucial aspects of crop production.By providing farmers with real-time market intelligence and access to best practices shared within their network community, FBN empowers them to reduce waste and increase yields. This not only enhances food security but also contributes to achieving SDG 2 by ensuring a more efficient use of resources.

Rescuing "ugly" produce with direct-to-consumer models

Another significant source of food waste is the rejection of misshapen or imperfect fruits and vegetables by retailers. Startups have emerged that challenge this wasteful practice by creating alternative supply chains for these so-called "ugly" produce items.

An extraordinary example in this domain is Imperfect Foods, a US-based startup founded in 2015. Through their direct-to-consumer model, Imperfect Foods purchases and delivers cosmetically imperfect but perfectly edible produce directly to consumers' doorsteps.By rebranding these rejected items as an opportunity for conscious consumption, Imperfect Foods has successfully reduced food waste while providing affordable options for customers who may otherwise face limited access to fresh produce. Their innovative approach aligns with SDG 2's goal of reducing hunger through sustainable agricultural practices and inclusive business models.

In conclusion, these case studies illustrate how innovative startups can make tangible contributions towards achieving SDG 2: Zero Hunger. By addressing different facets of the food waste problem through surplus redistribution, precision agriculture, and direct-to-consumer models, these entrepreneurs demonstrate the power of impact entrepreneurship in creating positive social and environmental change.


5. Consumer Awareness Campaigns

In order to achieve SDG 2: Zero Hunger, it is essential to address the issue of food waste reduction. Innovative startups have played a crucial role in tackling this problem by implementing various strategies and technologies. One effective approach that these startups have taken is launching consumer awareness campaigns.

1. Educating Consumers on Food Waste Reduction

An important aspect of reducing food waste is educating consumers about the impact their choices can make. Startups like Too Good To Go are leading the way in raising awareness among consumers about the consequences of wasting food.

Through their mobile app, Too Good To Go connects users with local restaurants and grocery stores that have excess but perfectly edible food at discounted prices before closing time. This not only saves money for consumers but also reduces food waste significantly.

The campaign includes engaging social media content, blog posts, and informative videos that highlight simple steps individuals can take to reduce food waste in their daily lives. By emphasizing how each person's actions can contribute towards achieving SDG 2, they inspire people to be more conscious about their consumption habits.

2. Promoting Sustainable Cooking Practices

A significant portion of global food waste occurs due to improper cooking practices or lack of knowledge on utilizing ingredients effectively. Startups such as OLIO aim to change this by encouraging sustainable cooking practices through consumer awareness campaigns.

The OLIO app enables users to share surplus or unused ingredients with others in their local community instead of throwing them away. The startup also provides various resources like recipes and tips on minimizing kitchen waste through its platform.

This initiative not only reduces individual household food waste but also fosters a sense of community and connection among users. By promoting sustainable cooking practices, OLIO contributes to SDG 2 by empowering individuals to make conscious choices that minimize food waste and alleviate hunger.

3. Collaboration with Influencers

Another effective strategy employed by startups is collaborating with social media influencers who have a strong impact on consumer behavior. By leveraging the reach and influence of these individuals, startups can spread awareness about food waste reduction on a larger scale.

An example of such collaboration is between Eat Grub, an edible insect startup, and well-known food bloggers. Eat Grub promotes the consumption of insects as a sustainable alternative protein source while addressing the issue of food waste reduction through their campaigns.

The partnership involves influencers creating content around incorporating edible insects into recipes or sharing facts about their nutritional value compared to conventional meat sources. This not only raises awareness about reducing meat consumption but also highlights the environmental benefits associated with consuming alternative protein sources like insects.

By partnering with influencers, startups like Eat Grub effectively tap into existing online communities interested in sustainability, health-conscious diets, and reducing food waste. This approach aligns with SDG 2 by encouraging consumers to explore new ways of eating that are beneficial for both personal health and global hunger alleviation goals.


6. Policy and Regulation

6.1 Government Initiatives for Food Waste Reduction

The issue of food waste has gained significant attention in recent years, prompting governments around the world to take action. In alignment with SDG 2: Zero Hunger, many countries have implemented policies and regulations aimed at reducing food waste throughout the supply chain.

For example, France passed a law in 2016 that prohibits supermarkets from throwing away unsold food products. Instead, these items must be donated to charities or used as animal feed. This policy not only reduces food waste but also helps address hunger by providing nutritious meals to those in need.

In addition to legislation, governments are also investing in awareness campaigns and educational programs to promote responsible consumption among citizens. These initiatives aim to change consumer behavior and encourage individuals to minimize their own food waste at home.

6.2 Collaborative Partnerships between Startups and Governments

To tackle the complex issue of food waste reduction effectively, collaboration between innovative startups and government entities is crucial.

Governments can provide support through funding opportunities, grants, or partnerships with startups working on technologies or solutions that align with their national goals for sustainability and zero hunger.

A notable example is the partnership between Too Good To Go - a mobile app connecting consumers with surplus meals from restaurants - and the United Kingdom government's "Step Up To The Plate" campaign launched in 2019. This campaign aims to halve UK's food waste by 2030 while addressing various aspects of sustainable production and consumption patterns.

6.3 Regulatory Frameworks Encouraging Entrepreneurship

Policies promoting entrepreneurship within the realm of reducing food waste play a vital role in driving innovation forward towards achieving SDG 2: Zero Hunger.

In many countries, governments have implemented regulatory frameworks that incentivize startups working on food waste reduction. These frameworks may include tax breaks, reduced bureaucratic hurdles, or streamlined certification processes.

For instance, the Netherlands has established a "Circular Economy Action Plan" which provides financial support and guidance to entrepreneurs developing solutions for food waste reduction. By providing resources and removing barriers for startups, governments can foster an environment conducive to sustainable entrepreneurship in the field of food waste reduction.

6.4 Monitoring and Evaluation of Policy Impact

To ensure the effectiveness of policies and regulations aimed at reducing food waste, it is crucial to establish monitoring and evaluation mechanisms.

Governments can collaborate with research institutions or independent organizations to conduct comprehensive studies on the impact of these policies. Data collection can help identify areas where further action is needed and measure progress towards SDG 2: Zero Hunger.

By regularly assessing policy outcomes, governments can refine their strategies and allocate resources more effectively. Additionally, sharing success stories based on real-world statistics helps inspire other nations to adopt similar measures in their own fight against food waste.


7. Food Redistribution Models

In order to achieve SDG 2: Zero Hunger, innovative startups have emerged with food redistribution models that focus on reducing food waste. These startups recognize the potential of untapped resources and aim to redirect surplus food to those in need, while also addressing the issue of hunger.

1. Technology-driven Solutions

One effective way these startups tackle food waste reduction is through technology-driven solutions. They leverage digital platforms and apps to connect surplus food providers with organizations or individuals who can benefit from it. These platforms act as intermediaries, ensuring that excess edible food reaches hungry mouths instead of ending up in landfills.

A notable example is Too Good To Go, a startup founded in Denmark in 2015. Their app allows consumers to purchase unsold meals from restaurants at discounted prices near closing time, reducing both food waste and consumer costs simultaneously. Since its inception, Too Good To Go has expanded operations across Europe and saved millions of meals from being wasted.

2. Collaborative Networks

The second approach taken by innovative startups involves building collaborative networks between different stakeholders within the supply chain to address inefficiencies leading to wastage.

Karma, a Swedish startup founded in 2016, exemplifies this model by connecting retailers with consumers through their app-based platform. Retailers upload information about surplus items nearing expiration dates, which users can then purchase at discounted rates directly through the app for immediate pickup or delivery. This not only reduces waste but also provides an opportunity for businesses to recoup some losses while offering affordable options for consumers.

3. Repurposing Food Waste

An emerging trend among impact entrepreneurs is repurposing food waste into new products or ingredients rather than letting it go to waste. Startups are finding innovative ways to transform food waste into valuable resources.

Rise Products is an example of a startup that focuses on repurposing food waste. They upcycle spent grain from breweries and convert it into flour, creating a sustainable alternative for baking products. By transforming what would have been discarded as waste, Rise Products not only reduces the environmental impact but also contributes to addressing hunger by providing nutritious ingredients for consumption.

4. Education and Awareness Initiatives

In addition to directly addressing food waste reduction, startups are also actively involved in educating and raising awareness among consumers about the issue at hand.

Food Cowboy, a social enterprise based in the United States, has developed an app that connects food donors with charities while also providing educational resources on reducing food waste throughout the supply chain. By facilitating donations and promoting awareness, Food Cowboy plays a crucial role in combating hunger and achieving SDG 2 through entrepreneurial means.

In conclusion, these examples demonstrate how innovative startups contribute significantly to SDG 2: Zero Hunger by implementing various models aimed at reducing food waste. Through technology-driven solutions, collaborative networks, repurposing initiatives, and education efforts, these entrepreneurs address both hunger and sustainability challenges simultaneously.


8. Partnerships in Waste Reduction

One of the key strategies for achieving SDG 2: Zero Hunger is reducing food waste, and innovative startups have been playing a crucial role in this area. By leveraging technology, creative business models, and partnerships with various stakeholders, these startups are making significant contributions to food waste reduction.

1. Collaborations with Food Retailers

Innovative startups are partnering with food retailers to tackle the issue of food waste at the source. For example, companies like Too Good To Go and Karma have developed mobile applications that connect consumers with surplus food from restaurants and grocery stores at discounted prices.

This partnership benefits both parties involved – retailers can reduce their waste disposal costs while generating additional revenue from selling surplus inventory. At the same time, consumers can access affordable meals while contributing to sustainability efforts by preventing edible food from ending up in landfills.

According to statistics provided by Too Good To Go, their platform has saved over 60 million meals globally since its inception in 2016. This demonstrates the substantial impact that collaboration between startups and retailers can have on reducing hunger and promoting a more sustainable food system.

2. Tech-Enabled Supply Chain Optimization

Startups focusing on supply chain optimization are also addressing the issue of food waste throughout different stages of production and distribution processes. Through advanced technologies such as Internet of Things (IoT), artificial intelligence (AI), and data analytics, these companies help identify inefficiencies and areas where wastage occurs within the supply chain.

An excellent illustration is AgShift's solution which uses AI-powered computer vision technology to assess quality parameters during produce grading processes accurately. By automating quality inspections traditionally done manually, AgShift not only reduces human errors but also minimizes unnecessary rejections based on subjective judgments.

Such innovations not only reduce food waste but also ensure that more produce makes it to market, ultimately contributing to food security and zero hunger. By optimizing supply chains, startups like AgShift are making a significant impact on SDG 2 while creating business opportunities in the process.

3. Food Recovery and Redistribution

Startups involved in food recovery and redistribution are vital players in reducing food waste while addressing hunger issues. These organizations collaborate with various stakeholders such as restaurants, hotels, and event venues to rescue surplus edible food that would otherwise be discarded.

For instance, Replate is a startup that partners with businesses to collect excess food and redistribute it to local communities in need. Their efficient logistics system ensures timely collection of surplus meals, preventing them from going to waste.

The partnership between startups like Replate and businesses not only reduces environmental impacts but also contributes directly towards achieving SDG 2 by providing nutritious meals for those experiencing hunger or poverty.


9. Measuring Impact

When it comes to tackling the issue of food waste reduction, innovative startups have stepped up to make a significant impact. These entrepreneurial ventures not only contribute towards achieving Sustainable Development Goal 2: Zero Hunger but also embody the spirit of impact entrepreneurship by addressing this global challenge through innovative solutions.

1. Technological Solutions for Food Waste Reduction

One way startups are making an impact is by utilizing technology to reduce food waste throughout the supply chain. For example, companies like Too Good To Go, based in Europe, have developed a mobile app that connects consumers with restaurants and grocery stores to purchase surplus food at discounted prices before it goes to waste.

This approach not only reduces food waste but also helps individuals access affordable meals while supporting local businesses. According to Too Good To Go's website, they have saved over 85 million meals from being wasted since their launch in 2016.

2. Circular Economy Models and Food Waste

In addition to technological solutions, startups are implementing circular economy models that aim to minimize waste and maximize resource efficiency in the food industry. By rethinking traditional linear supply chains, these ventures create value from what was once considered waste.

An inspiring example is Replate, a startup based in California that focuses on redistributing surplus food from corporate events and cafeterias to those in need. They collect excess edible food that would otherwise go uneaten and deliver it directly to local nonprofits serving vulnerable communities.

This model not only addresses hunger but also reduces environmental impacts associated with landfilling edible food. Replate estimates that they've recovered over 4 million pounds of food, providing more than 3.3 million meals to those in need.

3. Food Waste Prevention through Data Analytics

Data analytics is playing a crucial role in identifying patterns and potential areas for waste prevention within the food system. Startups are leveraging this technology to optimize inventory management, predict demand, and reduce overproduction.

An exemplary startup in this domain is Food Systems Innovations (FSI), based in Silicon Valley. FSI utilizes machine learning algorithms to analyze data from various sources such as weather patterns, consumer behavior, and supply chain dynamics.

By harnessing these insights, FSI helps farmers and food producers make informed decisions about planting crops or adjusting production levels to ensure minimal waste while meeting market demands. This approach contributes not only to achieving SDG 2 but also supports sustainable agricultural practices.

In conclusion, innovative startups focused on reducing food waste are making significant strides towards achieving Zero Hunger (SDG 2) while embodying impact entrepreneurship principles. Through technological solutions like mobile apps, circular economy models that create value from surplus food, and data analytics for waste prevention, these ventures provide real-world examples of how businesses can contribute positively towards addressing global challenges.


10. Future Trends in Waste Reduction

10.1 Technological Innovations for Food Waste Reduction

In the quest to achieve SDG 2: Zero Hunger, innovative startups are playing a crucial role in addressing the global issue of food waste. These startups are leveraging technology to develop creative solutions that reduce food waste throughout the supply chain.

One such example is FreshBox, a startup that has developed smart refrigeration systems equipped with sensors and artificial intelligence algorithms. These systems monitor and optimize temperature, humidity, and air quality conditions within storage facilities, ensuring optimal freshness and preventing spoilage of perishable foods. By reducing spoilage rates, FreshBox can significantly minimize food waste along the supply chain.

According to statistics from the United Nations Food and Agriculture Organization (FAO), approximately one-third of all food produced globally for human consumption is wasted or lost every year.

The use of blockchain technology also holds great promise in reducing food waste by improving transparency and traceability within supply chains. Startups like are developing blockchain-based platforms that enable farmers, distributors, retailers, and consumers to track each stage of a product's journey from farm to table. This increased transparency helps identify inefficiencies or bottlenecks where wastage occurs, allowing stakeholders to take proactive measures.

10.2 Innovative Business Models Tackling Food Waste

Besides technological innovations, entrepreneurs are creating new business models centered around reducing food waste while simultaneously addressing societal challenges associated with hunger and poverty.

Karma, a Swedish startup founded in 2016, has established an online platform connecting restaurants and grocery stores with consumers looking for discounted surplus meals or soon-to-expire products nearing their sell-by dates. Through this platform, businesses can sell excess food at reduced prices, preventing it from ending up in landfills while providing affordable meals to those in need.

Did you know that around 821 million people worldwide suffer from chronic hunger?

Another innovative startup, Too Good To Go, operates a similar platform but focuses on reducing food waste in households. Users can purchase 'Magic Bags' containing surplus groceries from local stores at heavily discounted prices. This not only prevents food waste but also allows consumers to access affordable and nutritious ingredients for their meals.

10.3 Social Impact Startups Fighting Food Waste

The fight against food waste goes beyond purely economic considerations; it is deeply intertwined with social and environmental issues as well. Many startups are emerging as social impact enterprises that prioritize both profitability and creating positive change.

Rubies in the Rubble, founded by Jenny Costa, is an excellent example of such a startup. This UK-based company produces a range of relishes and chutneys using fruits and vegetables that would otherwise be discarded due to cosmetic imperfections or overproduction. By repurposing these 'surplus' foods into delicious products, Rubies in the Rubble not only reduces waste but also supports farmers facing market rejection of imperfect produce.

In conclusion, innovative startups focusing on food waste reduction are making significant contributions towards achieving SDG 2: Zero Hunger through technology-driven solutions, new business models centered around surplus utilization, and socially impactful endeavors that address multiple challenges simultaneously.

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